Exploring Value Generation in Target Value Design Applying a Value Analysis Model

Target value design (TVD) is a management approach that applies target costing in the and construction industry. TVD enables project environment with favorable characteristics to generate value. However, because TVD’s primary assessment cost, cost can be met without necessarily achieving project’s full This research action implement housing explores generation of using analysis model (VAM) study balance between fulfillment product process. According results, even though was achieved, desired not achieved during design. there tendency increase over time greater extent so much The main contributions this are possibility comparing value, identifying emphasis process throughout project. enhances literature on maximization, offering new knowledge for better understanding how conduct combination projects.